About Us

Zude PR is David Sawyer. I spent the first 17 years of my career working for PR agencies, the last five of which were as head of global consultancy Weber Shandwick’s Glasgow office. Before that I was a journalist. In 2014 I decided to go solo. What would happen if I took everything I’d learned and did PR my way?

I know a lot of people. High achievers. Marketing directors, heads of communications, MDs of small businesses, CEOs of global brands. They have one thing in common: not enough hours in the day. Most work too hard but really want to spend more time with their Friends and Family, doing the stuff they want to do.

What if there was someone who had provided superior service to clients in Scotland and the UK for a long time? Someone who was creative and delivered results. Someone who had integrity, someone you could trust.

“Genuine, down to earth, leader, perceptive, generous, great fun, world class, brutal efficiency, confident, personable, honest, approachable, strategic, energising, forward-thinking, positive, kind, a true gentleman.”

That’s what they say about me. To check I haven’t made this up, view my 30 or so business
recommendations on LinkedIn.

I’ve won 11 Scottish, UK, European and worldwide PR awards (with a little help from the excellent and talented teams I’ve led at Weber Shandwick over the years, of course).

But sometimes clients want more than David Sawyer. Since 1997 I’ve worked with some talented people who get results: marketing firms; SEO specialists; management consultants; design creatives; programmers; Press photographers; printers; PR firms large and small; specialist media trainers; risk management consultants…the list is endless. I have a network of contacts in Scotland and across the UK delivering complementary services to Zude PR. I only work with people I rate. No job too big (or small, within reason) for Zude PR.

Business size

1-10 employees