Founded in April 2011, WhereToSleep is a brand new short-term and holiday rentals website based in London. The company aims to create the biggest single marketplace in Europe, with dedicated websites in the UK, France, Italy and Spain amongst others. However, it does provide a global reach, so travellers can look for accommodation anywhere in the world. Whether it’s a £10 sofa for the night or a penthouse apartment for the week, WhereToSleep offers a simple way for homeowners to advertise their space and gives them the opportunity to become ‘novice hoteliers’.
The website has its own funding provided by several existing businesses under the same leadership. That has provided WhereToSleep with start up funding of £1 – 2 million. There are no outside investors.