About Us

With offices around the world, we are truly a global creative community with a Who’s Who list of airline, travel and “terrestrial” clients. But like any success story, Spafax has a history. And it’s quite a story.

Very few people can predict a company’s trajectory and much less predict that a car parts distribution firm based in Bath, England in the 1930s would one day become one of the world’s leading providers of custom communications and media services.

Founded in London in 1985, we earned our wings in the in-flight entertainment (IFE) industry, becoming leaders in specialty IFE management, custom marketing, advertising, sales, production service and technical services. We now work with over 60 international airline clients worldwide.

But we’re no longer just movies on a plane. We developed our Journey Cycle approach when we realized that a customer’s relationship with any brand has many touch points. To reach customers throughout the Journey Cycle, Spafax creates customized branded entertainment media across many platforms (IFE, print, audio, video, electronic, interactive and ambient).

Through our parent company WPP, we have access to the global expertise and practical resources of one of the world’s largest and most diverse media groups working across all traditional and specialist communications fields.


Business size

101-500 employees


Commercial presence