About Us

sampad is a dynamic South Asian arts organisation based in Birmingham, which plays a significant role regionally and nationally in promoting the appreciation and practice of the arts originating from India, Pakistan, Bangladesh and Sri Lanka. The word sampad means wealth in Sanskrit and the organisation translates this as cultural wealth to be shared as widely as possible. sampad was formed in 1990, under the directorship of Piali Ray, in recognition of the lack of co-ordinated resources for South Asian arts in the region. Due to Piali Ray’s background as a dancer, it has retained its strengths in dance while its brief has broadened to cover the art-forms of music, theatre, crafts and literature. sampad has played a significant role in supporting the development of South Asian arts, artists and communities in the West Midlands region as well as nationally. sampad’s multi-disciplinary approach, including a range of cross-arts and cross-cultural initiatives, has been acknowledged for its imaginative and inclusive approach to creating and presenting the arts of the Indian sub-continent to audience in the UK and internationally. Achievements With over 12 years of development work in South Asian arts there have been many achievements and landmark projects. What drives sampad is the creation and distribution of a diverse programme of performances, concerts, exhibitions that include a myriad of South Asian art forms distributed regionally, nationally and internationally. This programme depicts the South Asian diaspora in its modern and traditional contexts. To sustain an exciting quality programme of creative performing arts, continuous professional development of artists and the distribution of good practice are important. sampad’s quest for excellence can only be achieved if these key activities of creation, distribution and continuous professional development are furthered and prioritised.

Business size

1-10 employees


Commercial presence