RDSi is a full service Market Research agency working in the UK and globally with experience in all areas including FMCG, healthcare, finance, retail and media. We are experts in consumer behaviour and we couple that with a commercial awareness that helps brands move forward and stay ahead of the competition.
Our creative, multidisciplinary team deliver insight that stimulates real action. Our processes reflect our passion for continuously finding more ways of looking, to deliver realistic solutions and uncover insights that will drive positive action within organisations.
Established in 1984 we are an independent market research consultancy. We deliver specialist qualitative, quantitative and international research which successfully help our clients get closer to consumers.
With team of researchers located across the UK we are able to deliver local levels of service with global reach. Our independence means we have the freedom to work with the right international partners whatever the market, whatever the requirements.
As researchers we believe it is important to always have our finger on the pulse of consumer behaviour. We regularly produce Thought Leadership pieces to help keep our clients engaged and informed on broader consumer issues and how they impact on their attitudes and behaviours. Recent work includes:
- Delight: Eight commandments you can follow to delight your customers
- From Gatekeeper to CEO: There have never been more brands demanding mum’s time and attention and she has never been as demanding of them in return. She is open to new propositions and willing to embrace new products but will be quick to ‘fire’ those that are not working out
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