purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries.
purechannelapps’ moto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability.
purechannelapps’ first solution is socialondemand. Other Partner Relationship Management-type applications are currently in development. These involve ‘channel emarketing (push and pull)’ and ‘channel portal content management’, amongst others.
The company was founded by CEO, Olivier Choron, who currently also manages purechannels Limited, a UK-based channel marketing services agency focusing on the EMEA IT market.