Businesses need two important things: to understand people and to get reliable evidence. We believe this is the job of researchers – to find solutions not just interesting observations.
Customers and businesses interact in ever complex ways so a more sophisticated approach to business and market research is needed, more than traditional focus groups and interviews. We are experts in research design, data analysis and testing products. We don’t just want to provide a ‘best guess’ but valid, verifiable conclusions. Our research is academically robust.
Because we have been in the research business for a long time and have researched complex problems for Government, European Parliament, businesses, the BBC, the NHS and others, we are experts in ‘people’ – society, family, gender, social movements, psychology...
Our research has helped customers to develop positive user experiences and service design, explore differences between genders, analyse different uses of media, understand what makes a good leader and how to assess this, we research productivity. These are just examples. All of our research aims to be truly challenging.