Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. MESH uniquely addresses this gap, answering the question "How are people experiencing my brand?" through Experience Driven Marketing: a new framework for the next generation of marketers to unlock brand growth.
No other agency understands more about the way people experience brands. For nearly a decade MESH has captured people’s experiences with brands in real-time. Our database of millions of experiences, collected over time, across country and category, reveals important trends and truths about the way people relate to brands today. Our unique ability to measure all forms of brand experiences and correlate that to brand performance is the single best way to unlock brand growth to date.
MESH can help you unlock brand growth by uncovering the ‘black holes’ of knowledge, whether through consultancy or conducting a deep dive into the way people are experiencing yours and your competitor brands, using our award-winning Real-time Experience Tracking (“a new tool [that] radically improves marketing research”, Harvard Business Review, 2012). We’ll uncover a new perspective, create a state-of-the-art monitoring system for your essential brand metrics, and most importantly, help bring stakeholders along this transformative journey.