About Us

Founded by Simon Rines in 2000, IMR is best known for publishing Europe’s best selling and most highly acclaimed sponsorship report, Driving Business Through Sport (editions 1 & 2) and for the International Journal of Sports Marketing & Sponsorship.

IMR’s publications focus on providing comprehensive industry data, expert analysis and in-depth case studies.

Sponsorship Today is a monthly global sector report on the sponsorship industry providing comprehensive deal data and analysis. Each report focuses on either a region, a sport or a sponsoring industry. Typically the reports list at least 300 deals and provide in-depth analysis, comment and forecasts.They offer the user instant expertise, competitor analysis and the identification of opportunities.

The International Journal of Sports Marketing & Sponsorship is the only sports marketing journal in the world to be abstracted and indexed on PsychINFO and the Social Sciences Citation Index (SSCI), a recognition of its high quality content.

Published quarterly, the journal features research, case studies, interviews and expert analysis from academics and practitioners.

IMR also offers consultancy services in the form of bespoke research and sponsorship consultancy. We have worked for many sports marketing agencies creating specialist industry reports. We have also worked for several rights holders helping them to identify commercial opportunities in sponsorship, fan recruitment and monetising stadia resources etc.

Business size

1-10 employees


Commercial presence