Whilst running for a train, a laptop bag slid off a young entrepreneur's shoulder (again!) and crashed to the ground. She soon realised there was a gap in the market for a functional, yet stylish range of non-slip bags.
And so, i-stay was born.
Since that light bulb moment i-stay has gone from strength to strength with the development of its signature replacement bag strap. The brand was introduced into the UK market in the summer of 2012 and was extremely well received with many large stationery retailers, including Staples and Ryman's.
Since then, i-stay has expanded and now also features its own bag range. Ideal for busy commuters, office workers, students, or anyone who carries around a laptop case, i-stay is now sold in many countries around the world including South Africa, Romania, Czech Republic, Lebanon, Brazil and more.
And, as if the comfort and style wasn't enough, the i-stay non-slip bag straps have received commendation from The College of Chiropractors for their potential to help users avoid musculoskeletal discomfort, and their ability to minimise the aches and pains associated with carrying a heavy load.