About Us

Fresh was set up in 2002 by our CEO; Lisa Powis and we’re proud to say that we’ve become one of the largest privately owned personal lines insurance brokers in the UK. The business employs over 160 staff across our two sites in Redditch in the West Midlands, where the company started, and Bracknell in Royal Berkshire.

We offer a range of insurance products including; Car insurance, home insurance and motor trade insurance, through our brands; Fresh, Ladybird Insurance, Autosaint, First Insurance and Insure OK. We recognise that people are different, have different driving styles and want different things from their insurance policy. These brands allow us to offer a wide range of competitively priced policies, tailored for different customer profiles and needs. The reason we can offer such diversity is due to the long established relationships we have built up with the leading insurance companies in the UK since the birth of our business. Furthermore our traditional broking methods and validation processes allow us to treat our customers as individuals and provide a level of comfort and confidence to our insurers.

Our impeccable standards and success have seen us rewarded with a multitude of prestigious industry awards over the last few years, most recently; Insurance Age Personal Lines Broker of the Year 2013.

Business size

101-500 employees

Commercial presence