About Us

Colour Elements helps customers choose clothes that make them look good through colour. The company was founded in 2012 when company leader, Karen Finlayson, created a system of identifying specific groups of colours and classified them using Aristotle's elements.

A graduate of the University of Edinburgh, Karen attended the Image Resource Center of New York in 2006 where she became entranced with the concept of personal colour and how it can transform a person's appearance. While working within personal colour and style in Scotland and London for 8 years she encountered the recurrent problem of customers only wearing 20% of their wardrobes while 80% of their clothes often remained unworn. Since creating the Colour Elements system Karen has worked alongside her customers to discover how the products can be improved further and serve customers better.

The Colour Elements app for use with iPhone and iPad was launched free of charge in April 2015 during a presentation at the Apple store in Glasgow. The Colour Elements Instant Outfits email service was launched in August when Elva joined the team to develop communications systems that respond to our customers' needs. We now offer an in-store retail service to help shopping be as painless and successful as possible through personal colour.


If you would like to find out more about our retail training services or personal colour products please do contact us.

Business size

1-10 employees

Commercial presence