About Us

Cherish Protect is a Midlands based firm of financial advisers who specialise in providing regulated protection solutions to both personal and business clients. Our advisers have over 30 years’ collective experience in this exciting and changing market, and they are committed to providing our clients with the best possible service throughout the relationship.

Protection is now a specialist market and we are proud to say we have an exclusivity agreement to promote VitalityHealth and VitalityLife policies, because in our opinion they represent the most advanced, best value health and life insurance solutions available on the market today. We tailor their market leading, award winning protection plans to suit your specific requirements.